What you'll discover in this guide:
How to set up your Facebook Page and advertising account
How to create your first Facebook Ad
Advanced targeting techniques to find the perfect audience for your offer
The different types of audiences you can target
The different types of ads you can create
How to write amazing ad copy that will convert
How to devise a smart bidding strategy
How to use Facebook's Ad Manager to track your progress
What is the Facebook Power Editor and who should use it?
How to create a "buyer persona" so you'll know exactly who to target your ads to
CPA and the different types of ad campaign
How to implement Facebook re-marketing so you can target previous site visitors on Facebook
How to set bids and budgets
...and much, much more!
This guide is your starting point to use Facebook for brand awareness, generating leads and making sales.
Seeing how a new world opens up for someone when they get the right skills has always been an amazing experience for me. For more than 15 years I have been actively involved in training and development.
I studied marketing at the University of Pretoria and completed my Honors degree in Marketing. During this time I came in contact with the Internet and worked at a computer company. That year I also created my first website, back in 1999.
My approach is slanted towards marketing first and then technology, this has made all the difference.
Courses I have created includes Telemarketing Sales Training (selling over the phone and making appointments), The 5 Biggest Internet Trends, Creating a Business Plan, Creating a Marketing Plan, Blue Printing Your Business, Digital Marketing Seminar, and LinkedIn Made Easy - Practical LinkedIn Training for business and sales people!